THINK WITH YOU

RUNWAY
Build a Business to get funded and grow

Master Business strategic planning,
Investor’s Pitch Deck crafting,
& fundraising planning for healthcare.
975 €/month x 6
Runway is designed for ambitious healthcare entrepreneurs and professionals who are preparing to raise capital and
want to master the full journey — from solid business planning to high-impact investor communication.
Write your awesome label here.

Summary Overview:

RUNWAY is an advanced program designed for healthcare entrepreneurs and companies preparing to raise private
investment

The program addresses all the critical pillars for a

successful fundraising round: strengthening the business foundation, building a strategic narrative, designing a solid financial roadmap, pitch rehearsal with expert feedback, and hands-on execution of the fundraising plan. In today’s competitive landscape, a good idea isn’t enough — founders must translate their business value into a

language that resonates with investors’ decision-making criteria.

RUNWAY offers a proven methodology that blends applied neuroscience, strategic planning, and practical support to help companies structure their story, anticipate resistance, build credibility, and turn investor interest into real capital.

Module 1:
Strategic Foundation Check

Strengthen and validate the core of your business model.

Module 2:
Narrative & Deck Architecture

Develop your messaging and structure your investor pitch.

Module 3:
Fundraising Roadmap

Create a step-by-step strategy to raise the right capital from the right people.

Module 4:
Pitch Rehearsal & Anticipating resistance

Polish your delivery and anticipate resistance.

Module 5:
LIVE Fundraising Lab


Launch and lead your fundraising with expert support.

Who is it for?

Runway is designed for ambitious healthcare entrepreneurs and professionals who are preparing to raise capital.

  • Early-Stage Founders
    Entrepreneurs in the pre-seed, seed or Series A stage who need to strengthen their business foundation, design a clear investment narrative, and build a pitch deck that resonates with investors.

  • Growth-Stage Entrepreneurs
    Founders who have raised initial capital and are now preparing for larger rounds. This program will help them refine their storytelling, address investor concerns, and sharpen their fundraising execution.

Key learnings & Takeaways

Throughout the Runway program, you’ll gain the knowledge, tools, and skills to successfully fundraise and grow your healthcare venture

  • Diagnose and Strengthen Your Business Fundamentals  
    Review your strategy, problem-solution statement, business model, value proposition, and growth strategy to ensure they are aligned with investor expectations.

  • Craft a Strategic, Investor-Ready Narrative:
    Translate complex science or tech into a compelling story that showcases market potential, team credibility and traction.

  • Design a Clear Financial & Fundraising Roadmap:
    Structure your capital needs, timeline, investor targeting, and use-of-funds logic into a persuasive funding strategy.

  • Master Pitch Delivery and Handle Investor Objections:
    Rehearse your pitch with expert feedback, anticipate tough questions, and respond with confidence and precision.

  • Execute Your Fundraising Plan Effectively:
    Launch your investor outreach with guided support, track conversations, manage follow-ups, and close with professionalism.

5 Top Benefits for
Mastering This Topic:

By the end of Runway, you won’t just have ideas — you’ll have a complete, investor-ready fundraising toolkit

  • Higher Funding Success Rate
    – Professionally prepared pitch & financials.
  • Stronger Investor Confidence
    – Clearly articulated business & market opportunity.
  • Optimized Fundraising Terms
     – Avoid costly mistakes in term sheets & valuation.
  • Investor-Ready Due Diligence
    – A structured, professional approach to fundraising.
  • Competitive Edge in the Market
     – Stand out in investor meetings & demo days.

As easy as one, two, three

This the best plan for this program

Because not every founder needs the same kind of support—sometimes you need a strategy, sometimes you need a builder, and sometimes you need a co-pilot.
We don’t just advise—we deliver

RUNWAY
Build with you in 6 months

Ideal for: funders ready to grow

€ 975 /month x 6 months
Done-For-You Strategic Deliverables (Business Plan Development, Investor Pitch Deck Crafting, Go-to-Market Strategy Design, Investment Materials & Financial Storytelling)
  • Weekly meetings
  • Specialized Workbooks
  • Templates
  • Business Plan review
  • Investor's Pitch Deck
  • Investment planning
  • Investment advice
Meet the lead instructors

Josep A. Ballesté MBA

With over 30 years of distinguished experience in the business world, I have a rich and diverse background that spans across renowned organizations and challenging roles. Beginning my career at Accenture, I honed my skills in consulting and strategic management. My journey then led to the Union of Banque Suisse, where I tackled complex financial challenges to develop innovative solutions. This extensive experience has provided me with a deep understanding of the corporate landscape, enabling me to offer invaluable insights to my students and coachees.
Currently I’m a lecturer at ESADE, I share my knowledge to students in the Executive Education, MBA and other Master programs. My academic contributions are enriched by my practical experience in building young companies and startups, where some have successfully navigated the entrepreneurial landscape.
A true pioneer in applied neuroscience for business and communication, I’m co-founder of the Swala institute, becoming a sought-after expert in this emerging area. Together with Dr. Katharine D’Amico our expertise has attracted high-profile clients such as Bayer, Repsol, Telefónica, Medtronic, Vandelande, Agilent, Novartis or AstraZeneca, who rely on our insights to enhance business strategies and communication practices. At ESADE, I continue to inspire and educate the next generation of business leaders, combining theoretical knowledge with real-world application to drive success.
Awarded with La Caixa entrepreneur XXI, Audi Innovation award, Telefonica Wayra 2015 best startup.
Mentor and coach for BIOCAT Craash, D-Health, Innovation health bootcamp. Mentor and trainer at i4kids Hospital Sant Joan de Deu. Coach at Fundació Hospital Clinic IDIBAPS research organization. Project director for AI research at BCLC, fundació Mon Clinic Barcelona. Coach at Ready 4 investment @ Col.legi Oficial de metges de Barcelona.
Chief Strategy Officer at The Tailor Surgery, Member of the board of directors and board of advisors in different companies.

Patrick Jones - Course author
Meet the lead instructors

Dr. Katharine D'Amico

Joseo is an experienced ESADE undergraduate & MBA. Executive vice-president and co-founder of The Swala Institute. He's business advisor and Chief Strategic Officer of many companies in differet industries, specialized in the health industry and digital startups. His professional experience starts with Accenture and Union de Banque Suisse.
Patrick Jones - Course author
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